Archive for June, 2006

Glossary of Handbag Terms: J-Z

Friday, June 30th, 2006

This glossary is part two of a collection of handbag related terms. It is intended to help fashion accessory retailers and wholesalers to better understand what they are ordering from catalogs, read about online, and the information they need to communicate to their customers. Familiarity with handbag terms will also help buyers avoid misleading claims and cut down on time spent on the phone with sales reps.

Handbag Glossary: A-J

Wednesday, June 28th, 2006

Handbags have long been a mainstay of online and traditional apparel retail. Wholesale suppliers offer a dazzling variety of purses for all price ranges and are amongst the best selling merchandise an online accessories store can offer.

However, if you are not well versed in the terminology that applies to handbags it can be difficult to know exactly what you are ordering. To assist retail buyers in making the right decisions when selecting merchandise we offer this glossary of handbag terms.

New Video Game Releases for July 2006

Friday, June 23rd, 2006

Tis’ the season for big releases; big, blockbuster movies and many of the hottest video games are all released in the summer. Maybe everybody wants to get their work done in the earlier summer in order to get to the beaches but more likely it is to take advantage of the kids being out of school with money to spend and time to kill.

Top Ten Back-to-School Items

Thursday, June 22nd, 2006

Although schools across the country have only recently let out for the summer merchants and wholesale suppliers should be thinking about the fall and

It’s All About Conversion

Monday, June 19th, 2006

How many phone calls do you receive from excited marketers trying to sell you traffic to your site? Probably quite a few. Now, how many phone calls do you receive from someone wanting to show you how to convert the traffic you are already getting? Our guess is very little or none.

Unfortunately, someone selling you traffic could typically care less about your conversion rate: They delivered the traffic they sold you – and in their eyes, their job is done. If it fails to convert, it must be your site’s fault.

Double Your Conversion Rate Without Increasing Search Engine Marketing

Monday, June 19th, 2006

How many repeat customers do you have? For most wholesalers, repeat customers are the backbone of their enterprise. But unfortunately, statistics show us that many wholesalers have less than a 50 percent return customer rate. Why is that? While attracting new business is essential for growth, isn

Beach Merchandise Checklist

Thursday, June 15th, 2006

With the summer months upon us it seemed like a good time to take a look at some beach related merchandise. Seasonal buying is huge this time of year and online and small store merchants often fill their shops with products meant to attract the beach or vacation bound shopper.

Distribution Video and Audio

Tuesday, June 13th, 2006

It seems like no matter how many small store and online merchants I talk with sooner or later the conversation rolls around to selling DVDs, video games, and other electronic media. The stories I hear, while coming with unique details, always come to the same point. Retailers say they would love to get into the DVD business but have trouble finding a supplier they can count on that carries a good mix of classics and recent Hollywood hits or title that fit the merchant

Jewelry Advertising: More Rough than Diamond

Thursday, June 8th, 2006

Jewelry is one of the largest selling corners of the online retail market. In recent years consumers have turned increasingly to purchasing jewelry online. The reasons for the move are the same ones that have driven the move to ecommerce generally, price and convenience.

Yahoo and Ebay Join Forces

Thursday, June 8th, 2006

Online commerce is beginning to resemble a game of pick-up basketball. Everyone is choosing sides for a game with few rules and no referee. Google made the first pick of a new teammate back in December when they bought into AOL for $1 billion and formed a special promotional partnership with them.

Wholesale Wigs

Thursday, June 8th, 2006

A very under-appreciated, at least by those outside the wig wholesale industry, is the sell of fake hair. Very little data is readily available regarding the total annual sales of wigs but there is plenty of evidence of a major market. Retail specialty stores, online discounters, and case lot auction companies all keep an active and profitable industry thriving.

Top Ten Licensing Brands

Thursday, June 8th, 2006

Licensed merchandise is a corner stone of any children

Top Ten Wholesale Apparel Items

Thursday, June 8th, 2006

The online apparel business is one of the most profitable and well-supplied aspects of Internet wholesale. So well supplied in fact that it is sometimes difficult for a new or expanding business owner to decide where to start. Today’s list will hopefully provide some basic information that will shine some light onto the perplexing question of which products to carry.

Off Price Apparel

Wednesday, June 7th, 2006

The term