Some early Christmas Holiday season sales numbers are in and they are, if not quite in keeping with most rosy of projections, were still very encouraging to online retailers ands wholesale suppliers. Internet market research firm ComScore Networks has released a study of the online sales for the period of November 1st through December 12th and excludes all travel related spending. The grand total, during this period online spending reached $17.6 billion.

Among online advertisers using pay per click type ads, such as Google’s Adwords and Yahoo Search Marketing you hear a lot of talk about click fraud and surely click fraud is the largest problem facing PPC advertisers. However, little attention is paid, in the media and in wholesale trade publication covering the unfair practice of trademark infringement by advertisers.