You’ve heard it here a million times: while Google may be the most popular and well-known search engine in the U.S., it doesn’t necessarily make it the best engine for finding relevant information.

Often times Google turns up very irrelevant results in its SERPS as its spiders must crawl the entire vast and ever-expanding world wide web. That’s why many businesses have shifted their SEM dollars opting to advertise on more niche-specific search engines, vertical search engines. As Laura Tiffany states in a recent article on Entrepeneur.com, if you’re a B2B company and “you’re looking for highly targeted business purchasers, it may be wise to go vertical.” You can get the full scoop by visiting http://www.entrepreneur.com/technology/article183770.html.

By Crystal Silvas

A few months from now, expect to see a ton more movement on your favorite retail sites—literally. That’s because smart retailers will be supplementing static thumbnail images with product demonstration videos, and so can you.

Even if you don’t have access to thousands of bucks that can help you create a product-video library, you can still give consumers the video view that they increasingly want and expect. But before I explain how, let’s discuss why.

Why do I think that video is coming really soon to a shopping cart near you? Well, for one thing, YouTube, which didn’t even exist two years ago, is now a Top 10 site. Consumers’ computers have finally caught up with their moving-picture preferences and they expect you to step up and give them what they want: video everywhere they surf or shop.

Midwestern Wholesale’s September Item of the Month Special:

White TV Stand/Cabinet
A simple yet elegantly designed piece of furniture, this sturdy TV stand fits beautifully in almost any living room or study, while the shelf and cabinet area easily hold and hide every television accessory.

SUGGESTED RETAIL: $169.95

SALE PRICE: $51.49
Come visit us at http://www.midwesternwholesale.com where we offer thousands of high quality gift items, home and garden decor, and decorative collectibles at true wholesale prices.

By Crystal Silvas

According to a study conducted by DoubleClick Performics, the performance marketing division of DoubleClick Inc., advertisers should incorporate search engine marketing to reach moms planning online and offline purchases and vacations.

The research, entitled “Searcher Moms—A Search Behavior and Usage Study”, was completed in cooperation with Microsoft and ROI Research. The results show heavy use of search engines when it comes to planning activities among moms.

“With over two-thirds of the moms in our study spending 16 or more minutes online, and 86 percent [saying] that search engines are the most efficient way to find information, it’s clear that they rely heavily on search,” said Stuart Larkins, VP of search for DoubleClick Performics.

The study shows that moms rely on search engines for a wide range of daily tasks.

1 Fashion Clothing, Inc.
Published by Mr. Nir Arie
A sister company to Big Deal 4 U, 1 Fashion Clothing’s home office is at the core of the “melting pot” of the ever booming Los Angeles, California. 1 Fashion Clothing, Inc., a wholesaler of stylish women’s attire and accessories has been repeatedly sought not only by tourists but by locals as well. The site effectively meets all of their one stop shopping demands. People from all walks of life never have to be concerned that they may give up an arm and a leg because our merchandise is competitively priced and quality approved. Instead, they anticipate indulging themselves in shopping delight rather than dreading the task.

Superdvdmart.com, which prides itself on customer service and meeting the needs of it’s expanding customer base, has answered the call for same day shipping of adult videos. That answer came in the form of a huge expansion. Partnering with leading adult manufacturers, SuperDVDMart.com has dramatically increased the size of its shipping and distribution facilities to accomodate its new “same day” shipping policy.

The expansion was a neccesity to accomodate the fast growth in adult DVD sales and the increased demand for same day shipping. Don Bloom, Sales Manager for SuperDVDMart, was excited by the partnership saying “As an adult DVD distributor, we stand behind our commitment to service and the satisfaction of our customers. Every Adult DVD reseller wants their vidoes to ship as soon as they hang up the phone with us, and we have taken these steps to further ensure top quality service. We pride ourselves in the ability to ship our adult rated DVDs out within 24 hours. We saw the need to stay a step ahead of other adult DVD distributors and expand our operations to meet increased demand for our wholesale products”.

Hachette Filipacchi Media’s Elle magazine has partnered with Yahoo! to create a mobile site devoted to Fashion Week.

The site will be accessible through Yahoo! oneSearch, Elle Mobile and text starting with New York Fashion Week September 5th. The service will continue through Fashion Weeks in Milan and Paris.

“It’s a very simple proposition, really,” Olivier Griot, managing director of mobile at Hachette Filipacchi, said of the new site. “We have built mobile Internet sites — Elle Mobile is one of these sites — and our goal is to aggregate an audience on Elle Mobile to generate page views and bring unique users to these destinations. And in the same way as we do on the regular Internet, we want to be able to sell this audience to advertisers.”

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As if search marketers don’t have enough on their e-commerce plates, they have to sort through latest news on which search engine is gaining or lagging; which SEs are winning or losing the race. In fact, different engines have different handicaps and strengths.

Here’s a recap of measures, rankings, ratings and horse race results for name brand search engines.

Light a LAMP in the Tier-One Darkness?

When your corporate name is synonymous with “search” – as in “to Google” used as a verb for “to search” – there are any number of Davids to challenge the perceived Goliath.

Open Source Search has “David” written into its middle name. Greg Sterling, of Sterling
Market Intelligence, noted at the O’Reilly Open Source Convention that, “Some people are uncomfortable with the power of Google and are interested in alternatives.”

By Crystal Silvas

Shelter Distributors, a division of Sunny & Omi Sales, is the smart shopper’s choice for wholesale knives. With a minimum purchase requirement of only $50, just about anyone can take advantage of their incredible deals. Although a reseller’s certificate isn’t necessary for purchase, they do offer wholesale accounts and discounts at four different levels of membership. Creating a wholesale account can prove very beneficial to those shoppers who will be making regular purchases of $150 or more.

For those non-wholesale shoppers, they offer a 15% discount off purchases of $300 or more. They offer a very wide variety of wholesale knives and swords, but that’s not all. They also offer wholesale air rifles, daggers, folding knives, throwing knives, axes, crossbows, flasks, poker chips, binoculars, hunting gear, scissors and more. They even offer tools for safety and defense such as LED lights and survival knives. If you’re on a very limited budget, or if you just love to save money, be sure to check out their page of knife and sword close outs.

By Crystal Silvas

Is employee theft in the workplace affecting your bottom line? Are Workman’s Comp payouts killing you? Or do you feel like something shady is going on in your work place? Hopefully you’re one of the lucky few who doesn’t deal with such issues on a regular basis, but according to a recent whitepaper by Ernst & Young, fraud in the workplace is a lot more common than you might think. It happens every day and the impact of it can be a major drain on the bottom line of corporate America.

Workplace fraud costs U.S. businesses an estimated $600 billion a year according to the Association of Certified Fraud Examiners (ACFE) in their “Report to the Nation.” To prevent fraud in the workplace, a corporate culture of honesty, integrity, and conscience has to be cultivated and carefully nurtured. Prevention of corporate fraud leads to organizational success. But creating such an environment is much easier said than done.