“I want my DVDs,” say film buffs to Netflix preparing for extinction of mailed rentals
Sunday, May 25th, 2008Sometimes staying ahead of the tech curve leaves loyal customers behind. Online DVD-by-mail rental leader Netflix plans to stave off technological extinction by shifting away from mailbox DVDs and, instead, streaming entertainment directly to set-top boxes, delivering films on demand. With a click of the remote, Netflix subscribers with high-speed Internet connections and the right set-top box get instant cinema … sans storage disk. The good news is that the Netflix set-top box is cheaper than the competition. The $99.99 five-inch square device is easy to hook up and costs less than one-half similar devices from Apple and Vudu.Â
Also good news: It works Internet-to-TV, rather than forcing film buffs to watch their faves on a computer monitor. The film viewing service, called “Watch Instantly,” is free to Netflix’s 8.2 million subscribers. It will even stream entertainment from a wireless signal. And it rides the Next Wave: streamed media.Â