“Flip flops and sandal sales have started to peak 6 weeks earlier than in past years” says Kevin Ryan, Merchandise Manager for www.dollardays.com . “I attribute this to customers looking for that key item that is going to get them out of this tough sales period the country finds itself in” comments Ryan. “What we are seeing in early sales”, says SVP Sales, Ken Cisneros, “is a switch from just buying the basic to a heavier assortment of the fancier styles and designs. My sales team attributes that to their customer base of independent stores who compete with the chains, needing to show their customers that they, too, have fashion at a price. Because of the quick reorders of the fancier sandals we are seeing at www.dollardays.com , we know this strategy is working”.