Google announced a new distribution channel for marketers on October 9 that may offer benefits to all interested parties.

First, Google gets content for its AdSense publisher network, plus the opportunity to finally make ad revenues from its ownership of YouTube video site.

Second, search marketers get another channel to distribute their ads and messages to targeted audiences, without developing a new or expensive ad creative campaign.

Third, users get more: More engaging and more relevant content from their Internet Searching & Surfing. User “more” benefits can be assumed from Google’s video distribution plans according to Google Product Marketing Manager Christine Lee, who promises that the new venue for video ads would be “unobtrusive” and “relevant.”

So, what is this announced video distribution opportunity that promises to be all things to all people?

Google announced a paid-ad program allowing marketers to display ads on topic-relevant videos served to Google-syndicated publishing sites, such as the AdSense content network. Google plans to start with select re-posted YouTube videos, and possibly expand to syndicated audio and games distributed through the AdSense network.

The “unobtrusive” ads on video clips (as promised by Google Product Marketing Manager Lee) would appear as banner ads at the top of the video and as text ads at the bottom of video playback. Advertisers pay either on a classic PPC basis – charged only when a viewer clicks on a video still-frame to play it – or the advertiser pays on a content publisher’s traditional cost-per-impression basis.

As for Manager Lee’s promised video “relevance,” the ad-bearing videos from Google-owned YouTube are NOT anyone’s uploads, but are drawn from select content partners (such as Expert Village, TV Guide, Ford Models and Extreme Elements). These ad-carrying and select YouTube videos are served to relevant AdSense publisher sites, based on the usual context-and-relevance match-ups done for major search engine content network serves.

Better: Marketers who advertise via video on AdSense syndicated content sites – whether charged by PPC or CPM – don’t have to develop topical videos and don’t have to upload them to YouTube in order to deploy this new context-based advertising. That’s because relevance-targeted videos come from select suppliers, and are served to context network sites with a custom, embedded video player.

This new video serving, syndicated publishing site plan from Google does promise targeted and easy-to-implement ad campaign benefits to marketers. Add to that advertiser benefit the obvious engagement – site stickiness – of topic-focused multimedia content that benefits the user experience.

And, this Video-Clips-to-AdSense program finally answers the Big Question: How did Google ever expect to make money when it bought out YouTube in the first place?? ‘Course, Google does have to share: AdSense publishers and those YouTube content partners receive a slice of the ad revenue.