For better or worse, much of the wholesale purchasing done these days has become a fairly impersonal affair. With ecommerce shopping carts, online payment, and outside shipping companies it is increasingly common for retail merchants to perform entire transactions without having any real contact their wholesale suppliers.

In many ways this is all for the best. Automated online buying has made it possible for merchants to get the merchandise they need anywhere in the world and at anytime day or night. We are no longer constrained by language barriers and time zones but there is a down side.
Having no person to person dealings with the companies you do business with also means no opportunity to get advice, make special pricing arrangements, or simply develop a lasting professional relationship. That’s why it is nice to encounter wholesalers like Kachina.

Kachina has been a top of line sunglasses, jewelry, and fashion accessories supplier since 2001. They are located in Santa Ana, California and bring a uniquely personal approach to helping their customers get the merchandise they need.

First what they don’t have; their eye-catching website has no shopping cart and lists no prices. In a few moments I’ll explain why this is a good thing, but first what they do have. Kachina carries a very good-looking collection of sunglasses, the Euro-Eyewear Collection.

The line is exclusively manufactured for Kachina overseas and that allows them to offer high quality sunglasses at remarkably low prices. It also allows them to have the kind of creative control of new designs that guarantees that styles stay fresh and ahead of the fashion curve. It also good to know that every pair of shades Kachina sells meets industry standards of 100% UV protection.

Speaking of styles, I have rarely encountered better looking and more varied designs of sunglasses than those offered by Kachina. Last years the styles were dominated by dark colored plastic frames and the classic styling made famous by such design house as Channel and Versace. To get a jump on the coming years styles take a look at the preview available on their website.

Make no mistake, however, Kachina offers a lot more than just excellent sunglasses for adults and children. They also offer unique jewelry, headbands and scarves, as well as belts. All of them well styled and available at prices that assure and excellent profit margin.

The jewelry includes big bracelets in a variety of cool looks, beautiful earings in both dangling and hoop styles, and pendants. They are always adding new styles to keep up with the latest demands of their customers.

The belts run the gamut of fashion from rough black leather to sleek and fashionable braids. Available belt colors include gold, white, silver, brown, and of course, black. They are all stylish additions to any wardrobe.

A full line of headbands and scarves round out the Kachina line and are big sellers. The bands come in a variety of printed styles including patriotic American flag styles, Confederate flag styles, and very cool patterns sure to appeal to the motorcycle enthusiast.

Now let’s get back to the lack of a shopping cart and listed pricing. In Kachina’s case this is a good thing because they want to encourage their customers to take advantage of their personal service and make your purchases through direct contact with their agents.

You can of course reach them by phone or email to discuss which lines of products best suit your store’s budget and specific needs, They have line to match any bottom line or customer base. You can also find out about the latest specials and closeouts, or negotiate pricing on bulk orders. Kachina encourages customers to stop by their offices in Santa Ana or visit them at the many trade shows they do each year.

I think the best thing you can say about Kachina is that they manifest a desire to work personally with their customers, a business model that is growing increasingly rare, especially amongst largely online businesses. This dedication to personal service, high quality products, and long standing reputation for timeliness and honesty makes Kachina one of the best wholesale choices around.

Art Micklewraith is a freelance writer and regular contributor to Top Ten Wholesale. He can be reached at Content and Solutions or by email at artmicklewraith@gmail.com.