Convenience stores and small tobacconists are often looking for new products to augment their smoking related product lines. Increasingly these businesses are adding flavored cigar wraps as a means to attract new sells and appeal to a hip new market.

Cigar wraps are similar in most respects to cigarette rolling papers such as Zig Zag but are made from tobacco. If you are familiar with cigar making you probably know that cigar are constructed by rolling shredded tobacco in broad paper like leaves. Cigar wraps are essentially these broad rolling leaves.

Many people have taken up the practice of wrapping small cigars in flavored wraps to improve the taste of the cigars or using the wraps to produce cigars of their own making from tobacco or other smoking materials.

While the commercial appeal of cigar wraps is undeniable most brands are poorly packaged, marketed, and are as likely to collect dust on the shelves as they are to improve a small store’s bottom line. There is one company making the wraps that has addressed this problem with a vengeance, Da Bomb Blunts of Pheonix, Arizona.

The graphics on their packaging is slick, eye catching, and very colorful. The packaging simply looks terrific and will certainly encourage sells. The wraps come in twenty-two different flavors, each with an exotic catchy name and its own color scheme. A short list of some the flavor varieties include Kush Kiwi Strawberry, Purple Sky Blackberry, and something called NYC Diesel.

Other features that make Da Bomb Blunts stand out from other cigar wrap makers include a two for one deal for wholesale customers and a unique seal that keeps the product fresher longer. This means no more dissatisfied consumers bring back stale, brittle wraps and satisfied ones coming back to buy more.

The company also markets aggressively by making numerous public appearances with their branded vehicles and collection of promotional models called the Bomb Squad, not unlike the famous Bud Girls of old. They also show an online marketing savvy that will surely promote brand identification amongst the young and cool. Their website is hip, well produced, and growing. They also promote themselves on MySpace, which is something of a killer application for reaching young adults.

To really give the feel of Da Bombs’ Marketing strategy I could do no better that quote the about us page from their web site, so here it is in its entirety;

“It is a masterpiece that took two years to perfect and make it consumer ready. When da crew here at Da Bomb decided to go into the blunt wrap market we knew we had to do one thing, change the game. We peeped out all the competition, and knew the streets needed something hotter. Their flavors and packaging are tired, and ineffective. So we did what any hustla would do, we hit you with the most innovative street catchy packaging, that is as pleasing to the eye as a 36-24-36 dime piece. But we didn’t stop there, we came out with 22 flavor names that have spread like wild fire. Not only are the names catchy, they also have your mouth watering in anticipation of firing em up. As an added benefit our unique inner packaging forms a double seal keeping our precious wraps fresh long after the competition is all dry and cracked up. Here at Da Bomb we heard the streets cryin’ out and we delivered with our double up two blunt retail units available in a store near you. We know you have a choice, so buy Da Bomb, get blown, and stay smokin’ purple stuff.”

Clever, witty, hip and to the point, like the product and company itself.
Art Micklewraith is freelance writer and regular contributor to Top Ten Wholesale. He can be reached at Content and Solutions or by email at artmicklewraith@gmail.com.