Industry research shows that many businesses don’t take advantage of a Thank You page upon confirming a customer action. This would be the ideal opportunity to provide more information that might lead to a future sale, besides simply saying thank you.

Your offers would depend on your web site goals and business model. For instance, wholesalers could take customers to a Thank You page after receiving a Contact Us request, presenting a relevant white paper download on dropshipping. You could display a recent press release if it’s worthy of note. You might present client testimonials, a published article, or anything that would help customers get an idea what your company is all about.

On the other hand, if you’re a retailer, your Thank You page might offer an upsell or cross sell opportunity relevant to the product just purchased. Alternatively, you could display a customer satisfaction survey asking them about their purchasing experience. You could display a “tell a friend” message, providing an incentive toward their next purchase. Invite them to join your customer loyalty program or offer a catalog download. Overstock provides a free membership in its O-Club, which provides shipping charges discounts and other benefits.

Be creative and nurture the customer relationship. This can only help build your brand and create customer loyalty.