First, why rhinestone jewelry? Because this isn’t the so-so “maybe I want it” type of goods—this is must-have jewelry memorable occasions in life demand. After all, putting money out to buy inventory is a risk. Nobody wants a closet full of jewelry that doesn’t sell. They want baubles that move and build sales volume. They want something to take to the bank for all the risk and hard work.

Look at the needs for rhinestone jewelry—prom, balls, dance, pageant, and evening wear–but bigger than anything is bridal. So be sure to play to this market. Next problem is what do I buy and where to get it. Of course I would like to say “get it from me”, but you do the research and see if that’s your best option. Search online and be sure to use “wholesale” with the search terms because you need wholesale pricing to make a profit. Wholesale specific sites like Top Ten Wholesale only list wholesalers. Next how do you price it? Make double your minimum selling price because surviving requires it.

Now, what rhinestone jewelry do you buy? There are thousands of designs to choose from, but only so much capital. So appeal to the bridal market first because this is where the volume is. Keep it simple and elegant. The wild stuff isn’t going to look so good in those wedding albums when couples are thumbing through them several years from now. Brides gravitate to those simple looks and 25 years of trial and error finally taught me that V shaped necklaces with a small drop in the center are what they like best.

Most gowns are white so clear rhinestones in silver plated settings look superb. This combination not only coordinates the best, but also enhances the sparkle. Radiance seems so much brighter in silver plated settings. Answer the accessory need for white gowns with clear rhinestones or rhinestone and faux pearl combinations that sparkle in silver plated settings and ooze with the elegance of simplicity.

Still you can’t ignore ivory gowns, so include some necklace sets in gold plated settings. This simple change instantly transforms the look of clear rhinestones to a perfect match for ivory. Expand the options again with some rhinestone and faux pearl combinations. Elegance leaps from these designs, which is exactly the look brides want.

Now turn your attention to the biggest piece of the bridal jewelry pie—bridesmaid jewelry. Think about it! This market is at least five times bigger than jewelry for the bride. The big difference is bridesmaid gowns have color. Yes, clear rhinestones work and iridescent rhinestone sets pick up color, but colored rhinestone is the match made in heaven. But there is a trick to getting dazzling color. Ever seen rhinestone in solid color? It’s dead, absolutely no sparkle! The clear rhinestones give the dazzle. So choose sets with clear rhinestone highlighted with color stones. Now you have coordinating color with abundant sparkle.

Piles of rhinestone jewelry in every color can quickly break the bank, so let your wholesaler hold the quantity while you show a sample piece of each. Then order to need, but ask the bridal party for a back-up choice. This protects you in case the first selection is out-of-inventory.

Here’s the unsuspected surprise. You have built an irresistible selection of wedding day jewelry. It appeals to brides and bridesmaids. But this same simplicity is exactly what attracts young ladies for those memorable events of their teen years. We’re talking about prom, quinceaneras, and sweet sixteens. Magically, your selection for one market appeals to four markets and you have a solid basis to expand your selection with profits rather than your savings account. As sales grow, add tiaras and more elaborate sets for balls and pageant. Now, congratulations! You’re on your way to becoming the “go to” source for formal jewelry in your area.

Accessory Wholesale of Louisianna