TopTenWholesale.com, owned by JP Communications, Inc., is releasing a new refined search feature today. The new function, referred to as S.A.S.E.©, will display the most probable results for commonly misspelled words and irregular searches. The acronym S.A.S.E.© stands for Synonymous Algorithm Search Enhancer and is being launched as part of an effort to add to the relevancy of search results pages displayed to wholesale buyers searching for products.

TopTenWholesale.com is bolstering its search features to compensate for human errors made while searching and to lower the search failure rate from wholesale buyers searching for suppliers.

An example of how S.A.S.E.© works: If a buyer visits TopTenWholesale.com and performs a search for the keyword “hanbags”, a common misspelling for “handbags,” the terms are connected manually, as to provide the most relevant results, and to bring wholesalers the most targeted and highest qualified traffic. The new feature will decrease search failure rates due to typos, commonly misspelled words, and synonynmous keywords.

The staff at TopTenWholesale.com has been collecting the data on the most popular misspelled words and failed searches for the last 3 years throughout the entire network. Often, buyers accidentally hit the space bar where they meant to type “c”. Or they may search for a product using its abbreviation. Throughout the years, there have been millions of misspelled searches and failed searches where no wholesalers are showing up. S.A.S.E.© is 100% human generated and employees at TopTenWholesale.com continuously monitor the searches across the network to connect misspellings, irregular searches, and typos with the proper synonyms in an attempt to increase targeted response for both wholesalers and buyers with no effort on their part.

JP Communications, Inc. claims to be the information superhighway of the wholesale general merchandise industry and says S.A.S.E.© will help support the company’s main goal of connecting buyers of general merchandise wholesale products to manufacturers, importers, distributors, auctioneers, independent retailers, flea marketers, drop shippers and any reseller of new and closeout merchandise.