Any international retailer can tell you that it’s damn near impossible for them to open up their own stores in China. The differences in our cultural traditions and economic practices are so dissimilar from Chinese tradition and economy that retailers are presented with many insuperable challenges. Without the right partner or knowledge, international retailers risk diluting their brand equity, especially when they don’t effectively adapt their business models to the local customs of conducting retail.

Because of the difficulty involved in forging business relationships in China, there are very few brands there at this time. It seems only world famous brands have a presence there, brands like Chanel, Louis Vuitton, DKNY, and Polo. But the Chinese consumer is dying to have new brands from international retailers who can show various products for modern lifestyles. There currently exists a vacuum for up-and-coming brands from the U.S., Canada and Europe, and this presents exciting new opportunities for the international retailers of these countries.

ASAP Show is organizing a very special, very rare event to bring international retailers to meet with heads of major Chinese department stores in the three metropolitan Chinese cities, and this is going to be done on a one-to-one basis. The three cities include Beijing, Shang-hai, and Chong Qing. These three cities have had massive development and growth rates over the past decade and so are the ideal places to build new business relationships. The department stores that will be visited during the ASAP Show trip include Youyi Shopping City’s Beijing Luthansa Center, Beijing Modern Plaza, MaiSon Mode, Chong Qing Pacific Store, City Power Commercial Center, Orient Shopping Centre Ltd, and Shanghai No. 1 YaoHan Co. Ltd.

The 10th edition China Department Store trip will be held Monday March 24, 2008 through Thursday April 3rd, 2008. Participants may depart from the U.S.A. or E.U. and will arrive in Beijing where they will check in to the Beijing Landmark Hotel. The first day will begin with a CEO summit where there will be a round table discussion with Chinese department store heads. There is much to be gained by participating in this event.

For more information, please contact:
ASAP Show
Tel.: (626) 279-1800
Fax: (866) 401-2986
Email: info@asapshow.com